From: Yanik Silver
I need to ask you a favor…
I’m going to ask you to suspend disbelief for just one moment.
Just be open to what I’m going to share with you because on the surface this appears to be way too good to be true.
It’s the idea that your business could actually make more profits while making a real impact.
Not only can this concept grow your bottom line but it can actually create a sustainable competitive advantage, re-ignite everything you do with more joy, happiness and meaning to fulfill a higher mission.
I know it may sound like a pipe dream, but it’s already happening…
You’ve probably already seen some of these innovative companies and wondered how did they grow so fast. Hey, it’s even okay to admit this but…
The Coming Shift That Can Change Everything
This is the perfect storm.
And that’s why I want to hand you the greatest competitive advantage available to small businesses with the new business model I discovered - the hard way - that changed everything.
But don’t worry if you can’t imagine yourself as big as some of these previous examples – the Evolved Enterprise concepts works even better as you’re just getting starting too.
Take Bombas Socks for example…
The founders David Heath and Randy Goldberg saw a news release which stated socks were the No. 1 most requested clothing item at homeless shelters.
The two of them took that as a personal challenge to make a difference by building a better sock and to donate 1 pair for every pair sold to a homeless shelter.
That little idea turned into $2 Million in sales in just over 1-year and continuing to grow at an accelerated clip.
They estimated it would take 10 years to get to a gigantic goal of 1,000,000 pairs donated -- they shattered that figure by doing it 8.5 years sooner! As an Evolved Enterprise they were able to significantly increase their success by developing a community of fans who cared about spreading their message of doing good – plus it helped attract celebrity investors and partners like Daymond John from TV’s Shark Tank.
And as Bombas has grown their culture of impact continues to be baked in. The founders and their staff, which is now up to 15, taking one day a month to volunteer at a shelter, soup kitchen or with one of their hundreds of giving partners.
Listen, all of this is just a snippet from countless examples of how to re-think, re-imagine and most importantly re-invent your business to deliver meaningful impact, deeper fulfillment and even greater profits.
Your direct contribution
to help us fund a village in
Village Enterprise provides groups of three entrepreneurs with seed capital, training and on-going mentoring by a local business mentor. Examples of businesses include livestock, farming, small retail stores and restaurants, tailoring, and beekeeping. They have an amazing track record of starting over 33,000 businesses and training over 136,000 East Africans.
It will take 2,000 students to complete our goal and I hope you’ll be one of them getting us one step closer to this epic victory.