Working with Maverick NEXT member, Anthony Balduzzi, we developed a key cause that truly made sense around his life story. Anthony was already doing well with his health & fitness information publishing business but was in the midst of a serious rebranding initiative. He had put a lot of thought into both our updated website design and revamped brand messaging to specifically niche down to helping men over 40 lose weight and regain their energy – but I didn’t think that was enough.
Here’s how Anthony remembers our work together:
"Our big aim with the rebranding was to empower our information publishing business model to have a far greater social impact than simply selling eBooks and weight loss courses online. Within the first 10 minutes of the call, Yanik adeptly assessed the strong, unexploited niche that our rebranded business could become a market leader in: helping fathers over 40 lose weight and regain their vibrant health.
With our more focused audience in place, Yanik then helped us construct a new product offering (weight loss challenge for charity) that would help increase our revenue, improve our customer experience, and enable our brand to have the social impact we wanted with our rebrand with 10x the potential brand impact.”
It all started with Anthony’s story that I helped dig out to make a more meaningful connection to his cause. Together, we came up with the concept for ‘Fit Father Project’ and it’s full steam ahead for him. Tragically Anthony’s father died from brain cancer just before his 10th birthday and that created a burning desire to help that’s never gone away. He says it on his site:
I promised Dad that no fathers would ever have to go through his pain and lack of health. Not on my watch. And I set out on a 10 year mission to figure out exactly how men get (and stay) healthy for life. I know it's what Dad would have wanted.
We worked on matching up this compelling story with a cause that would matter and really fit here. Going back to the time he was a kid, he picked Camp Kesem as their cause because they put kids into summer camp whose parents are battling cancer. He has a real innovative model we developed to make a difference:
We donate a baseline 10% of all our profits to Camp Kesem. For every pound you lose on any of our programs, we donate an additional $1 directly to a Camp Kesem attendee fund.
Another Maverick NEXT’er I worked with was putting together a line of clothing in a very particular marketplace. (I’ll keep the details a little vague since I don’t want to give everything away as he is still in the process of implementing these ideas.) Now the marketplace has some already well-defined community values in place and we created a well-defined cause partner for each of the core community values that customers could choose. We also spent a lot of time talking about identity and community. After the session here’s what he reported:
“I felt like applying Evolved Enterprise to our business takes it a step up, from being a basic transactional retailer, to the next level of being an entity bigger than just itself, with more purpose. Evolved Enterprise is a different type of thinking that helps focus on delivering value.”
Doing this type of brainstorming is absolutely essential for taking your business to another level beyond a one-dimensional, transactional company.
I’d normally charge $1,000/hour or $10,000/day for one-on-one consulting… but since I rarely do private consulting these days, this is one of the only ways to get my direct help.
This is where our community members get together to share advice, resources, connections, critiques and ideas - and to provide moral support and accountability. Here, you’ll be able to ASK for help and get advice specific to your particular situation.
Now, understand that this is not a place for moochers or blatant promoters. This is a place to exchange value for value, and you’re expected to give as well as take.
If you’re not willing to contribute what you can, then this group is not for you. We’ll promptly remove anyone who is only one-sided anyway, so don’t bother joining.
We put on all kinds of radically different events, including:
- Intimate Evolved Enterprise Masterminds and private workshops.
- Invite-only Maverick experiences ranging from high-flying adrenaline adventures, epic experiences around the world, or impact trips to make a difference.
- Private 'closed door' sessions with celebrity icons such as Tim Ferriss, Tony Hsieh, or Russell Simmons.
- Retreats with high-achieving entrepreneurs on Sir Richard Branson’s private island!
Here’s one of the most exciting events you’ll get a special discount for…
Public Relations and Press Team
We’ve secured a premier Press team that’ll be promoting Evolved Enterprises in loads of different media outlets.
Their mission is to drive stories in the media about Evolved Enterprises. They’ll get innovative and impactful COalition members featured in a wide range of publications.
Our press team has significant experience in print and digital media, strategic partnerships, content development and media relations.