Module #3: VISION
Once you have your WHY worked out, you need to dial in the HOW…
How do you capture the hearts of not just your customers and clients… but also your employees, outsourcers, investors, partners and suppliers… so they’re inspired to join your mission? We’ll be answering that in this module…
Module 3 shows you how to create your ultimate vision for your business that will drive you, your team, your partners, your vendors and your customers to the next level and beyond… giving you an unassailable competitive advantage.
Module #5: CREATION
Once you’ve laid out your values, purpose and vision, it’s time to integrate that into the very essence of your business… so every sale makes an impact towards the cause that inspires you.
Here’s where the rubber really meets the road.
When you put your full heart into your products and services - and you genuinely believe you’re doing good with every sale… that also lets you put your full heart into marketing and selling.
In fact, it feels less like selling and more like authentically ‘inviting’ the right prospects to buy. Your noble cause can inspire trust and loyalty that your “ordinary” competitors can only dream of.
We didn’t just slap this course together just to have an upsell to offer you. We carefully developed this material by testing it on real-world businesses.
The first version of this course came out of our global Maverick1000 network ‘stress-testing’ and experimenting with the Evolved Enterprise concepts in a wide variety of real businesses.
Now, we’ve completely overhauled and improved the course again based on the feedback we got on the original version. The new version is more clear, more comprehensive and more engaging than ever before!
That’s the kind of care we’re taking to help entrepreneurs apply the Evolved Enterprise concepts in the real world.
But for our CO|alition members, we go even further…
Working with Maverick NEXT member, Anthony Balduzzi, we developed a key cause that truly made sense around his life story. Anthony was already doing well with his health & fitness information publishing business but was in the midst of a serious rebranding initiative. He had put a lot of thought into both our updated website design and revamped brand messaging to specifically niche down to helping men over 40 lose weight and regain their energy – but I didn’t think that was enough.
Here’s how Anthony remembers our work together:
“Our big aim with the rebranding was to empower our information publishing business model to have a far greater social impact than simply selling eBooks and weight loss courses online. Within the first 10 minutes of the call, Yanik adeptly assessed the strong, unexploited niche that our rebranded business could become a market leader in: helping fathers over 40 lose weight and regain their vibrant health.
With our more focused audience in place, Yanik then helped us construct a new product offering (weight loss challenge for charity) that would help increase our revenue, improve our customer experience, and enable our brand to have the social impact we wanted with our rebrand with 10x the potential brand impact.”
It all started with Anthony’s story that I helped dig out to make a more meaningful connection to his cause. Together, we came up with the concept for ‘Fit Father Project’ and it’s full steam ahead for him. Tragically Anthony’s father died from brain cancer just before his 10th birthday and that created a burning desire to help that’s never gone away. He says it on his site:
I promised Dad that no fathers would ever have to go through his pain and lack of health. Not on my watch. And I set out on a 10 year mission to figure out exactly how men get (and stay) healthy for life. I know it's what Dad would have wanted.
We worked on matching up this compelling story with a cause that would matter and really fit here. Going back to the time he was a kid, he picked Camp Kesem as their cause because they put kids into summer camp whose parents are battling cancer. He has a real innovative model we developed to make a difference:
We donate a baseline 10% of all our profits to Camp Kesem. For every pound you lose on any of our programs, we donate an additional $1 directly to a Camp Kesem attendee fund.
Another Maverick NEXT’er I worked with was putting together a line of clothing in a very particular marketplace. (I’ll keep the details a little vague since I don’t want to give everything away as he is still in the process of implementing these ideas.) Now the marketplace has some already well-defined community values in place and we created a well-defined cause partner for each of the core community values that customers could choose. We also spent a lot of time talking about identity and community. After the session here’s what he reported:
“I felt like applying Evolved Enterprise to our business takes it a step up, from being a basic transactional retailer, to the next level of being an entity bigger than just itself, with more purpose. Evolved Enterprise is a different type of thinking that helps focus on delivering value.”
Doing this type of brainstorming is absolutely essential for taking your business to another level beyond a one-dimensional, transactional company.
I’d normally charge $1,000/hour or $10,000/day for one-on-one consulting… but since I rarely do private consulting these days, this is one of the only ways to get my direct help.
I’m only one man with the same 24 hours in a day that everyone else has, so not everyone can access me directly…
However, you will be able to access me indirectly, by taking advantage of a lot of work I’ve done for you in advance…
Instant Salesletters 2.0
That’s all in the Comprehensive Evolved Enterprise ‘Swipe File’ Library… but it doesn’t end there…
As a CO|alition member, you’ll also get 2 more sets of ‘done-for-you’ marketing tools and swipe copy that I normally sell as stand-alone products:
Here’s a Small Sampling of the “Underground”
Maverick Mentors Ready to Spill Their Secrets:
Maverick MBA doesn’t have to be only for you - it’s a resource that can help your whole team. Each team member can use Maverick MBA to get educated on the areas they’re responsible for.
Imagine having your entire team using cutting-edge techniques throughout every function of your business… and you can see how powerful this can be.
But what if you have a new idea or problem that’s totally unique to your business - and you need someone to give you personalized advice?
That’s where the community comes in…
This is where our community members get together to share advice, resources, connections, critiques and ideas - and to provide moral support and accountability. Here, you’ll be able to ASK for help and get advice specific to your particular situation.
Now, understand that this is not a place for moochers or blatant promoters. This is a place to exchange value for value, and you’re expected to give as well as take.
If you’re not willing to contribute what you can, then this group is not for you. We’ll promptly remove anyone who is only one-sided anyway, so don’t bother joining.
We put on all kinds of radically different events, including:
- Intimate Evolved Enterprise Masterminds and private workshops.
- Invite-only Maverick experiences ranging from high-flying adrenaline adventures, epic experiences around the world, or impact trips to make a difference.
- Private 'closed door' sessions with celebrity icons such as Tim Ferriss, Tony Hsieh, or Russell Simmons.
- Retreats with high-achieving entrepreneurs on Sir Richard Branson’s private island!
Here’s an example of one of our favorite new events…
Public Relations and Press Team
We’ve secured a premier Press team that’ll be promoting Evolved Enterprises in loads of different media outlets.
Their mission is to drive stories in the media about Evolved Enterprises. They’ll get innovative and impactful CO|alition members featured in a wide range of publications.
Our press team has significant experience in print and digital media, strategic partnerships, content development and media relations.