From ancient times right up to the present day - stories have held readers and listeners spellbound. A well-crafted story has an almost magical ability to engage someone’s emotions… and get them engrossed in the message you’re delivering.
What’s more - stories can be used to motivate action without triggering the defenses that normally come up.
We all have an “origin story” behind our business, but few of us use them in our marketing or even bother sharing. - but this is one of the most powerful, overlooked tools you can employ.
Every business, brand, or personality has that creation story that should be made more public. People need to know the ‘reason why’ behind your brand, or what you developed, or how it was created.
In this live presentation - Yanik Silver will explain: